NOPE Remote

Overview

About NOPE Remote

The NOPE Remote is a two-button remote from Provo, Utah that blacks out your TV the instant something comes on you didn't choose, while the sound keeps playing. The website tells the family story behind it, shows how it works in three seconds, and takes orders.

The challenge

What NOPE Remote needed

• A product still in the validation stage
• A need to know if families actually wanted it
• A brand that needed a logo and a story

NOPE Remote was in the validation stage. They had a product they believed in and needed to find out whether their target market wanted it before going all in. Their customers are families who are tired of sitting through garbage ads, and who want the screen off the second something inappropriate comes on, like during a Super Bowl halftime show. They needed a sleek, beautiful website that told that story in a way people would instantly relate to, a logo to match, and a simple way for interested people to raise their hand.

The solution

The website design and online store we built

• A story-led site that leads with the problem they solve
• Reserve-by-email instead of checkout to gauge interest
• A sleek new logo to match

We built NOPE Remote a gorgeous, sleek website that leads with the problem they solve and leans heavily on story, so families recognize themselves right away. The site showcases the product the way an online store would, but instead of a checkout, visitors reserve their remote by entering their email address. That turned the website into a landing page the team could send to people to gauge real interest. We also designed the NOPE Remote logo.

The results

What changed for NOPE Remote

• A landing page the team could send out, with people reserving remotes by email
• Real market research and a much clearer read on whether the idea has legs
• A story-driven site that resonates with families who are done with junk on their screens
• A sleek new logo and brand to match