The OU Band Alumni Association brings former members of the Pride of Oklahoma back together and funds scholarships, instruments and experiences for today's students.
Overview
The OU Band Alumni Association brings former members of the Pride of Oklahoma back together and funds scholarships, instruments and experiences for today's students. The website speaks straight to alumni, explains how membership works, promotes Homecoming and upcoming events, and makes joining or renewing a membership the obvious next step.
The challenge
The University of Oklahoma's Band Alumni Association needed far more than a new look. Their old website barely worked and felt badly outdated, with lots of empty space and nothing that showed how great the organization is. They had no products to sell and no easy way to run memberships, collect donations or give members anything special for joining. They needed a website that could bring in revenue and give alumni real reasons to sign up and stay involved, without adding work for the volunteers who run it.
The solution
We built the association a complete platform. First, a custom online store with branded products they never have to make, stock or ship: every item is printed on demand and mailed straight to the buyer, and the association simply collects the revenue. Second, paid memberships members can buy right on the site, all managed from the website's backend. Membership unlocks custom members-only pages, including a members directory, a trivia quiz and a share-your-story page for alumni. On top of that, supporters can donate online, buy homecoming tickets and register for events, and the design puts their 501(c)(3) nonprofit status front and center.
The results
Inside the site
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