How to Use Facebook to Drive Traffic to Your Website (Even If You’re Just Getting Started)
- Ezra Vaoifi
- Aug 19
- 4 min read
Let’s say you just launched your website—or maybe it’s been live for a while, but not getting much traffic. You’re proud of what you’ve built, but now comes the hard part: getting people to actually visit it.
One of the best (and most underused) tools at your fingertips is totally free: Facebook.
Whether you’re using your personal profile or a dedicated business page, Facebook can help you:
Increase traffic to your site
Build trust with potential customers
Share your story in a natural way
And start turning likes into leads
This post will walk you through how to do it—all in plain, real-talk language. Let’s go.
Step 1: Create a Facebook Business Page (If You Don’t Have One Yet)
Your personal profile is great, but Facebook is built to give businesses a dedicated space to promote their services. Here’s how to set one up:
How to Create a Facebook Business Page:
Log in to your personal Facebook account.
Click the menu icon (9 dots) in the top-right corner.
Select “Page” under the "Create" section.
Fill out your page name (usually your business name), category (e.g. “Web Designer,” “Restaurant,” “Contractor”), and description.
Upload a profile photo (usually your logo) and a cover photo (something eye-catching or on-brand).
Add your website URL, contact info, and location if applicable.
Pro Tip: Complete your profile fully—pages with missing info seem untrustworthy.
Step 2: Use Your Personal Facebook to Share Strategically
Most of your first supporters won’t be strangers—they’ll be your friends and network. That’s why your personal Facebook profile is so powerful.
How to Use It Well:
Announce your business with an authentic story:
“I’ve officially launched my new website! I [tell them what you do and how it can make their life better]. Take a look and tell me what you think. [Insert your URL].”
Pin the post to the top of your profile so it’s the first thing people see.
Engage in comments. When someone replies or reacts, thank them or start a conversation.
Share updates regularly, but keep them interesting—highlight new blog posts, wins, stories, or before-and-after results from clients.
Step 3: Post Content From Your Business Page
Now that your business page is live, let’s get it working.
What Should You Post?
Expert info and knowledge (everyone likes learning something from an expert, so be that expert)
Links to your website (home page, service pages, blog posts)
Behind-the-scenes photos of your work or team
Client testimonials
Tips, checklists, or how-to’s from your industry
Short stories about how you helped a client
Graphics are great for facebook posts. So creating a graphic on platforms like Canva.com can really help your social media posts! Always add a call-to-action (CTA) to your post. CTA's tell the ready exactly the next step they should take. For example
"Read more on our website..."
"See the full story here..."
"Ready to grow your business? Contact us today!"
How Often Should You Post?
If you're just starting out, don't worry about frequency. Just get your first few posts live. As you get more going and start to develop the habit, aim for 3-4 times a month at least. You don’t have to post daily—just show up regularly with quality content.
Step 4: Share Your Business Page Posts to Your Personal Profile
Don’t let your posts sit in silence.
Here’s How:
After posting something from your business page, click “Share.”
Choose “Share to your profile”.
Add a quick comment like:
“Proud of this new blog post we just published!” or “If you’re a small business owner, this one’s for you.”
This bridges the gap between your professional work and your personal network.
Step 5: Use Facebook Stories for Extra Visibility
Stories appear at the top of people’s Facebook apps—use them!
Share a link to your site or blog
Post behind-the-scenes videos
Highlight client wins
Use polls or questions to engage
Tip: Stories disappear after 24 hours, so use them to post casual, engaging updates you might not want to keep permanently on your feed.
Step 6: Join and Participate in Facebook Groups
There are dozens of industry based business groups, community boards, and niche interest groups where people are actively looking for recommendations.
What to Do:
Join local or industry-specific groups
Offer advice or help (don’t just promote yourself)
If someone asks for a service you offer, reply thoughtfully—and drop your link
The key? Be a giver first. People will naturally start clicking to learn more about you.
Step 7: Don’t Be Afraid to Be Personal
People connect with people, not just brands.
Even from your business page, write in a way that feels like you’re talking to someone across the table.
Tell stories.
Show your face.
Share your “why.”
People do business with people they trust—and they trust people who show up with sincerity.
Bonus Tip: Use Your Website Like a Landing Zone
Your Facebook efforts are meant to drive people somewhere—make sure your website is ready when they land.
Ask yourself:
Is my website optimized and ready to receive and convert the traffic that Facebook can drive?
Does my homepage clearly say what I do and who I help?
Is there a button or CTA to schedule a call or buy?
Are my services explained simply?
Do I look professional and trustworthy?
If the answer is “not really,” that’s something we at Walt & Gordon Website Design can help with.
Final Thoughts: Facebook Can Be a Lead Machine—If You Use It Right
You don’t need thousands of followers to get traction. All you need is a few consistent actions:
Post helpful content
Share your site with your network
Engage like a human, not a robot
And always point people to your website
That’s how you start turning your Facebook presence into website traffic—and website traffic into paying clients.
Need help getting your website ready for traffic? Let's chat today. We’ll make sure your site looks great, works great, and helps your business grow—one click at a time.
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