Second East

This custom-built website for Second East, a locally-loved restaurant in Cedar City, Utah, was designed to capture the heart and soul of their brand. The site combines warm storytelling with clean, engaging design to reflect the nostalgic charm of their food and space — including signature sections like their handcrafted Sconewiches, one-of-a-kind vintage van salad bar, and chef-created French toast.

The site includes SEO-optimized copy, clear menu navigation, custom feature sections for high-performing items (like Sweet Street and pasta), and a dedicated catering section to drive local traffic and conversions. Built on Wix with mobile responsiveness, local SEO best practices, and a storybranded structure, this site helped the business stand out online and build stronger community connection.