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Your website is live! It’s under your new domain, it looks fantastic, and you’re ready to share it with the world. You’ve put in the effort (and investment) to create an incredible online presence—but what happens now?
Many business owners find themselves in this exact position. Excited but unsure. It's like you've just been handed the keys to a brand-new, high-performance car, but now you’re hesitating—should you take it for a spin? What if something goes wrong?
This is where website maintenance comes in. Just like your car or home, your website isn’t a “set it and forget it” asset—it requires upkeep to stay in top shape and continue working for your business. The question is, should you try to maintain it yourself, or should you leave it in the hands of professionals?
We offer a no-brainer maintenance plan for our clients (view here), but what does website maintenance really involve? Let’s take a closer look at everything that goes into keeping a website up and running.
The Reality of Professional Website Maintenance
Think about it—when you bought your home, did you expect to never spend another dime on upkeep? No roof repairs, no deep cleaning, no landscaping or repainting? Of course not.
And what about your car? When you drove it off the lot, did you assume you’d never need an oil change, new tires, or a battery replacement?
A website is no different. It’s an asset that requires care and maintenance to continue functioning properly. But unlike your home or car, a website has one major advantage: it has the potential to make you money while you sleep.
A well-maintained website can:
Bring in new leads while you spend time with your family.
Attract local customers searching for services in your area.
Rank higher on Google thanks to ongoing SEO updates.
Run smoothly on all devices, ensuring visitors don’t bounce due to glitches.
The problem is, many business owners either don’t realize the importance of ongoing website maintenance or think they can handle it all on their own.
What Website Maintenance Involves
Website maintenance isn’t just about fixing things when they break. It includes:
Content Updates: Adding new photos, services, blog posts, and landing pages.
SEO Adjustments: Keeping your site optimized for search engines as algorithms change.
Mobile Responsiveness Checks: Ensuring your site works seamlessly across all devices.
Performance Monitoring: Improving site speed and fixing any slow-loading pages.
Security Updates: Preventing cyber threats and keeping your website safe.
Technical Fixes: Addressing glitches, broken links, or layout issues before they impact visitors.
Now, some of these tasks are easy to handle on your own. You might be comfortable swapping out an image or tweaking some text. But when it comes to keeping your site running smoothly, driving traffic, and protecting your investment, it’s best to have a professional by your side.
What Happens If You Don’t Maintain Your Website?
Many businesses launch a website and then let it sit untouched for months—or even years. Here’s what can happen when you neglect regular website maintenance:
Slower Performance – Websites that aren’t maintained can become slow due to outdated code, oversized images, or excessive plugins. Slow sites lead to higher bounce rates and lower rankings on Google.
Outdated Content – If your services, contact info, or product offerings change and your website isn’t updated, potential customers may get the wrong information—or worse, assume you’re out of business.
Security Vulnerabilities – Hackers target websites that aren’t regularly updated. Without maintenance, you could be leaving your site open to attacks that could compromise customer data and hurt your business’s reputation.
Decreased SEO Rankings – Google favors websites that are active, updated, and optimized. If your competitors are investing in ongoing SEO while you aren’t, they’ll rank higher, leaving you in the dust.
So, should you invest in professional website maintenance? The answer is yes—if you want your website to remain a powerful tool for your business.
Website Maintenance Options at Walt & Gordon
At Walt & Gordon, we offer two flexible options for website maintenance, depending on your needs:
1. On-Call Website Edits – $100/Hour
If you only need occasional website updates, we offer an hourly rate of $100 per hour, with a minimum $100 fee per request. This is a great option for business owners who rarely need website changes or simply want peace of mind knowing a professional is available when they need help.
With this option, you submit a change request, and we handle it quickly and efficiently—no ongoing commitment required.
2. The Dreamer Package – $100/Month
For businesses that want full access to their designer, ongoing support, unlimited updates, and exclusive perks, our Dreamer Package is the best option.
Each month on the Dreamer Package, you get:
✅ Unlimited Website Edits & Changes – Need to update content, swap out photos, or tweak your design? We handle all website edits, at no additional cost.
✅ 24/7 Direct Access to Our Team – No need to fill out a request form—simply text or email us anytime you need a change.
✅ Monthly Website Webinars – Join our live Q&A sessions, where we help clients and business owners from all industries grow their online presence. Ask any questions you have been thinking about too.
✅ 1 SEO-Optimized Blog Post Per Month – Each post is tailored to your industry and designed to improve your search rankings. Over time, you're blog can become a huge asset for your business that brings new customers organically and round the clock. It can also establish you as an authority in your space and provide free value to your customers that they will not soon forget, engendering customer loyalty in a unique and effective way.
✅ 1 New SEO Services Page Per Month – We create a new, optimized service or location-based landing page to expand your website’s reach. Want to target a specific city? Want to come up more often for a specific service/product offering? This is perfect for just that.
✅ Monthly SEO Audit & Improvements – We review and optimize your site to ensure it stays competitive in search results and your tags and descriptions in the search engines are up to date and structured to help you show up.
✅ Google Business Profile Health Check - We analyze your Google Business Profile and give you actionable steps to improving your rankings, showing up more online, and optimizing your standing in Google Maps.
✅ 1 New Digital Download / Free PDF - We create an entirely new digital download for you to give to your customers and clients on your website! These digital assets not only collect emails, phone numbers, and valuable contact information for you, but they become a trove of free value and resources for anyone who visits your website, setting you apart from the competition.
✅ FREE Website Redesign Every 3 Years – Yes, this is possibly the best part. Technology and design trends change. With this package, you’ll receive a brand-new website every three years, completely free, keeping your online presence fresh and modern now and in the future.
The Smart Investment for Your Business
Your website isn’t just an online brochure—it’s a business tool designed to bring in leads, sales, and credibility for your company. And just like any important asset, it needs regular upkeep to stay effective.
Whether you prefer an as-needed approach or want unlimited support and ongoing SEO improvements, we have a plan that fits your needs! And we can't wait to keep helping you live your dream.
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